Rethinking behaviour change: a dynamic approach in social marketing
نویسندگان
چکیده
منابع مشابه
Social marketing: an approach to planned social change.
This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campa...
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ژورنال
عنوان ژورنال: Journal of Social Marketing
سال: 2019
ISSN: 2042-6763,2042-6763
DOI: 10.1108/jsocm-10-2018-0113